日進医療器株式会社様の煙が出ないお灸のトライアルパッケージを企画・デザインさせて頂きました。

「お灸」は特徴から古い・ツボの位置がわからないなど、
マイナスイメージが先行してしまい、
市場に受け入れられ辛い商品でした。

そこで「ツボ」の位置がわからないという問題に対し
誰でも分かりやすく、使用しやすいツボを
パッケージ全体で提示するというアイデアを図りました。

パッケージ開封の基点となる蝶は、「極楽蝶」を表現しており、
「幸せを運ぶ・再生・新たな世界の扉を開く」など「体調の改善」から
得られる幸せが訪れる様を予感できます。

開封すると両端が手の甲・手のひらになっており
それぞれに代表的ツボが一目でわかるようデザインされており、
パッケージと自分の手を照らし合わせる事で
ツボの位置をより正確に簡単に把握出来ます。

We planned and designed a trial package of smoke-free moxibustion for Nissin Medical Devices Co.

Moxibustion” has a negative image of being old and not knowing the location of acupuncture points,
It was hard to be accepted in the general market,
It was hard to be accepted in the market.

Therefore, we decided to develop a product that is easy for anyone to understand and use, and that addresses the problem of not being able to locate pressure points.
The idea was to present pressure points that are easy for anyone to understand and use.
The idea was to present the pressure points in the entire package in a way that is easy for anyone to understand and use.

The butterfly that serves as the base for opening the package represents a “butterfly of paradise,
The visual image of a “butterfly of paradise” staying in the package is a symbol of “bringing happiness, rebirth, opening the door to a new world,” etc.
It is a symbol of the happiness that comes from “improvement of physical condition” such as “bringing happiness, rebirth, and opening doors to new worlds.

When you open the package, you will find the back of your hand and the palm of your hand at both ends.
Each side is designed so that the representative pressure points can be seen at a glance,
By comparing the package with your hand
By comparing the package with your own hand, you can more accurately and easily grasp the location of the acupuncture points.